How CrossConcept Continuum PSA Supports Marketing Firms
CrossConcept Continuum PSA was specifically built with the needs of Marketing and Creative Firms in mind. We designed our PSA solution to meet the needs of a growing marketing firm that manages multiple projects and resources at any one time.
There is no shortage of marketing firms in today's market. The advancements in processes are changing how clients budget for and spend their marketing resources. Precise real-time insights of these marketing projects are critical to making appropriate decisions that will help you maintain your competitiveness and demonstrate your service value in an increasingly competitive marketplace. Marketing firms that don't have a streamlined structure in place to monitor project profitability are often wasting substantial marketing resources and leaking revenue.
CrossConcept Continuum PSA provides the necessary features marketing firms need to maintain their competitiveness. Our innovative PSA solution allows your Marketing Firm to maximize profitability by seamlessly connecting your project and financial accounting, enabling you to manage all stages of your project from conception to completion and deliver on your promises.
CrossConcept Continuum PSA brings together your timesheets, expenses, sales pipeline, job budgets and forecasts, and resourcing. It gives you a real-time view of where your business is – and where to take it. Our customizable dashboards show you at a glance how all aspects of your business are progressing in real-time.
The Power Inside CrossConcept Continuum PSA
Easily & Efficiently Track Your Teams Time & Expenses
Make time tracking an integral time management tool for your team instead of a necessary evil. Allow your team to instantly see the time and expenses associated with projects. Get real-time profitability and resource allocation insight.
For billable services organizations, expense management is critical. Allow your team to capture expenses with a simple intuitive interface both on the web and remotely ensuring every entry is accurate and on time.
Gain Granular Insights & Visibility into Resources
A resource dashboard showing your entire team’s allocation allows you to efficiently level resource demand on projects that are work in progress in addition to future opportunity projects in the pipeline.
Proactively ensure that the right resources are working on the right tasks based on real-time project timelines and projections early in the project lifecycle. Manage your most complex project resource requirements easily.
Reduce your Invoice to Cash Cycle with Integrated Billing & Invoicing
Eliminate the confusion and overhead of your billing process with integrated invoicing. Reduce your invoice cycle from days to hours. Create invoices in batch and send them to accounting solutions like QuickBooks in minutes.
You're already tracking your fixed fee milestones, time, bill rates, and expenses. With integrated invoicing, you can now simply email your customers the minute they're approved.
Deliver Your Projects Predictably & Consistently
Enable your project team to collaborate on projects and maintain real-time and accurate project status throughout the project life cycle. Your managers can proactively identify and resolve potential issues in the early stages of a project and do a lessons learned based on actual effort once completed to improve future projections.
Eliminate the overhead and frustration of chasing down updates from team members. The result is a significantly improved and streamlined project delivery process based on best practice approaches leading to increased billable utilization, project margins and satisfied clients.
Track & Manage Your Clients & Leads With Integrated CRM
Manage your entire sales pipeline including leads prospects, opportunities and customers. Analyze sales performance across the organization and have real-time insight into the work in progress and A/R for any client. Our CRM is fully integrated with all elements of the solution.
Factor in resource demand for opportunities in conjunction with projects in flight and be confident you have the resources needed to effectively deliver. Once opportunities are closed their information can be converted to projects greatly streamlining the sales to project delivery handoff process.
